If it can pivot into eSports, TPCI could aim to achieve monetization similar to the NFL. Unlike Pokémon, Yokai Watch has not established itself as a cultural brand. Like all markets, competition eventually comes along, and in the case of Pokémon, Yokai Watch has begun to slowly unravel its brand.
COMPARE POKEMON TEAMS TV
Pokémon’s TV show, on the other hand, has been falling in popularity. Earning the rest from a variety of things, such as merchandising, ticket sales, and sponsorship deals. That is around seven billion dollars from TV alone. Almost two thirds of its over 10 billion dollar income comes from TV revenue. Just look at the NFL, it is by far the most lucrative sports league in the world. Using the sport model, TPCI could supercharge their money making potential and change generations to come.Ī majority of sports revenue comes from TV contracts. Compare that to Pokémon’s 2015 revenue of 2.1 billion dollars. In addition, the NFL’s 2015 revenue was 11.8 billion dollars, while the NBA’s was 4.7 billion dollars. Year after year, the NFL Super Bowl brings in over 100,000 viewers, counting only home viewership, and in 2016 charged $5,000,000 per 30 second ad. This is the phenomenon of a cultural brand, and this is the exact thing Pokémon has at its disposal. Billions of dollars in TV contracts and merchandising, as well as fans young and old chanting the names of local teams.
Kids play sports for their schools team, get scholarships to go to college, and eventually go to the pros. The NFL, NBA, and other sports leagues are so successful due to the fact that they have managed to become ingrained into society. One thing these brands have in common is they all command tremendous strength in their respective markets. Think Coca-Cola, Google, and the major sports leagues. Once a brand becomes a part of a culture though, its impact can be hard to measure. Creating a cultural brand is something that requires time, hard work, and a lot of luck.
0 kommentar(er)
